Welcome to Confessions of a Client-Side Marketer!
After spending over a decade as a client-side marketer, this site is my running commentary on the state of marketing today and how it specifically affects small businesses and entrepreneurs.
As the Founder & President of Strategic Tactics Consulting Group, LLC (STCG), I am deeply interested in providing my consulting clients with the highest levels of strategic and tactical advice. "Confessions of a Client-Side Marketer" is our corporate alter ego where we get to dive into why marketing, specifically, is so important to any business regardless of size or industry.
My commentary on the state of marketing in the world today is based on my past experience as a client-side marketer and also on what I observe in the world around me. Many people when asked what marketing is will tell you that it's "advertising" but "marketing" is so much more.
The purpose of this site is to serve as a resource center for corporate marketers in small enterprises, executives, small business owners, and entrepreneurs interested in the strategic "WHY" of how to successfully market their businesses.
We offer a range of services here specifically targeted to small businesses and entrepreneurs that differ from our corporate offerings at STCG. Please take a minute to view our Services page.
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Angela M. Insalaco
To learn more about Angela and STCG click here.
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